Mobile Media Developing Analysis Based on 3G Industrial Chain
【摘要】：In the research of 3G industry ecosystem, 3G mobile data services' key point to success is to build up a good mature and stable ecosystem. The concept of 3G mobile data services value chain and industrial chain is introduced and the different roles of last consumers, network facility providers analyzed. New media almost is a promotion for traditional media to integrate their advantages, enhance integrative competence, and then shine a new energy. As a newly developing area, mobile media has many issues to research and discuss. The new media and traditional media's intergrowth, competition, and complement will promote media striding forward.