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《Proceedings of 2010 International Conference on Management Science (ICMS 2010)》2010年
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The Most Common Innovations and Creativity in Current Marketing Practices in Recession

RASHAD YAZDANIFARD  MARWAN AL-YAFEAI  MOHAMMAD MEHDI BRTAIPOUR  BEHRANG PARHIZKAR  
【摘要】:This paper presents marketing filed risks and crisis which are always increasing,and without the proper strategic preparation for any risks and crises,it leads to Industrials meltdown.On the other hand Market recession is one of the most mysterious cases that make up consciousness digest the circumstances of the situation.As a result the market stops and the sale breaks down,which leads to the traffic growth to decline for the company or the organization.Therefore,the management needs to come up with a back up strategy to stop the company bleeding.But the magical solution always comes from the marketing department,because it always brings about some multi strategic facts and plans that are capable of or transform the whole situation upside down.Therefore every industry must have a logical strategic solution for every aspect and consequence of every situation.Finally,this paper presents several common effective innovation ideas and creativity in marketing practices during recession.

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